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Demystifying University Rankings and Their Impact on Reputation Among Consumers of Higher Education

Shin, Donghee; Shin, Hyeun-Dae - 2020

Purpose: Several universities in different countries are using their college ranking as a marketing and branding tool. Main scope of this paper is to investigate the interrelation between college rankings in Korea and how they affect university service marketing and reputation.Methods: Forty-six...

Persistent link: https://www.econbiz.de/10014090148

An empirical study on the information formality motivation, social influence, and goal commitment of knowledge workers

Hwang, Yujong; Lin, Hui; Shin, Donghee - In: International journal of enterprise information systems … 19 (2023) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014418180

Factors affecting resistance and intention to use smart TV

Im, Hyunsuk; Jung, Jaemin; Kim, Youngju; Shin, Dong-Hee - In: Journal of media business studies 11 (2014) 3, pp. 23-42

Persistent link: https://www.econbiz.de/10010426156

Potential user factors driving adoption of IPTV : what are customers expecting from IPTV?

Shin, Dong-Hee - In: Technological forecasting & social change : an … 74 (2007) 8, pp. 1446-1464

Persistent link: https://www.econbiz.de/10003675646

Exploring cross-cultural value structures with smartphones

Shin, Dong-Hee; Choo, Hyungseung - In: Journal of global information management : an official … 20 (2012) 2, pp. 67-93

Persistent link: https://www.econbiz.de/10009551312

Ambidextrous information search : linking personal and impersonal search routines with individual performance

Shin, Dong-Hee; Choi, Min Jae - In: Information technology and management 15 (2014) 4, pp. 291-304

Persistent link: https://www.econbiz.de/10010439226

Determinants of customer acceptance of multi-service network : an implication for IP-based technologies

Shin, Dong-Hee - In: Information & management : the internat. journal of … 46 (2009) 1, pp. 16-22

Persistent link: https://www.econbiz.de/10003819232

Virtual economy and consumer : how do consumers perceive and use virtual currency in Web2.0 communities?

Shin, Dong-Hee - In: Ubiquitous commerce for creating the personalized …, (pp. 55-74). 2009

Persistent link: https://www.econbiz.de/10003851940

Trust and risk in consumer acceptance of e-services

Mou, Jian; Shin, Dong-Hee; Cohen, Jason F. - In: Electronic commerce research 17 (2017) 2, pp. 255-288

Persistent link: https://www.econbiz.de/10011707215

What makes consumers use VoIP over mobile phones? : free riding or consumerization of new service

Shin, Dong-Hee - In: Telecommunications policy : the international journal … 36 (2012) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10009612823