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Konsumentenverhalten
Consumer behaviour
51
Marketing management
33
Relationship marketing
33
Beziehungsmarketing
32
Marketingmanagement
32
Brand management
24
Markenführung
23
Advertising
19
Werbung
18
Markenartikel
16
Advertising effects
15
Brand
15
Social Web
15
Social web
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Brand image
10
Customer integration
10
Kundenintegration
10
Markenimage
10
Marketing
10
Online retailing
10
Online-Handel
10
Kommunikation
8
USA
8
United States
8
Viral marketing
8
Virales Marketing
8
Customer value
7
Marketing theory
7
Marketingtheorie
7
Communication
6
Kundenwert
6
Media usage
6
Mediennutzung
6
Advertising planning
5
Business-to-business marketing
5
Communication media
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Article
48
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3
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40
Aufsatz in Zeitschrift
40
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7
Book section
7
Case study
1
Conference paper
1
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1
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1
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Language
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English
51
Author
All
Malthouse, Edward C.
30
Schultz, Don E.
20
Calder, Bobby J.
8
Maslowska, Ewa
8
Block, Martin P.
7
Kim, Su Jung
5
Viswanathan, Vijay
5
Aksoy, Lerzan
3
Collinger, Tom
3
Hollebeek, Linda D.
3
Jain, Varsha
3
Block, Martin
2
Buoye, Alexander
2
Cooil, Bruce
2
Fudurić, Morana
2
Keiningham, Timothy
2
Lariviere, Bart
2
Peltier, James W.
2
Skiera, Bernd
2
Vandenbosch, Mark B.
2
Wang, Rebecca Jen-Hui
2
Bang, Nguyen
1
Barger, Victor
1
Barger, Victor A.
1
Bernritter, Stefan F.
1
Biraghi, Silvia
1
DeGaris, Larry
1
Dens, Nathalie
1
Franks, Judy U.
1
Friege, Christian
1
Gambetti, Rossella
1
Gensler, Sonja
1
Gopalakrishna, Srinath
1
Graffigna, Guendalina
1
Haenlein, Michael
1
Hennig-Thurau, Thorsten
1
Hessary, Yasaman Kamyab
1
Isaac, Mathew S.
1
Keiningham, Timothy Lee
1
Kerr, Gayle
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of service management
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
The journal of consumer marketing
2
Asia-Pacific journal of business administration
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Challenges in an age of dis-engagement
1
Customer engagement marketing
1
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Organizations and markets in emerging economies
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The future of marketing : critical 21st century perspectives
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
51
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1
Market brand equity : lost in terminology and techniques?
Schultz, Don E.
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10011587791
Saved in:
2
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
Saved in:
3
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
4
Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
Saved in:
5
US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
Saved in:
6
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
7
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
8
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
9
Brand wars : consumer-brand engagement beyond client-agency fights
Gambetti, Rossella
;
Biraghi, Silvia
;
Schultz, Don E.
; …
- In:
Journal of strategic marketing
24
(
2016
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10011577637
Saved in:
10
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James W.
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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