Narrow search
Showing 1 - 10 of 28
Cover Image
Consumer perceptions of factors affecting online shopping behavior : an empirical evidence from foreign students in China
Siyal, Musrat; Siyal, Saeed; Wu, Jun; Debajyoti Pal; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012519972
Cover Image
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Cover Image
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Cover Image
Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
Cover Image
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Cover Image
How does renqing influence purchase intentions in the Chinese business-to-business context?
Zhang, Xun; Xu, Biao; Wu, Jun - In: The journal of business & industrial marketing 37 (2022) 1, pp. 78-90
Persistent link: https://www.econbiz.de/10012797101
Cover Image
Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Luangrath, Andrea Webb; Xu, Yixiang; Wang, Tong - In: Journal of marketing research 60 (2023) 2, pp. 388-408
Persistent link: https://www.econbiz.de/10014233909
Cover Image
Exploring the role of antecedents of product innovativeness and corporate social responsibility in extending customer citizenship behavior
Zuo, Wen; Mu, Tiantian; Majid, Ahmad Zuhairi Abdul; … - In: Economic research 35 (2022) 1,5, pp. 4759-4777
Persistent link: https://www.econbiz.de/10014393070
Cover Image
Household gift-giving consumption and subjective well-being : evidence from rural China
Chiu, Yi-Bin; Wang, Zhen; Xu, Ye - In: Review of Economics of the Household 21 (2023) 4, pp. 1453-1472
Persistent link: https://www.econbiz.de/10014383975
Cover Image
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue; Chen, Weiping; Ow, Terence T. - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-19
Persistent link: https://www.econbiz.de/10014434728