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Brand management
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Norway
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Olsen, Lars Erling
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European journal of marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Broad vs narrow brand positioning : effects on competitive brand performance
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Pappas, …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
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2
Brands in texts : attitudinal effects of brand placements in narrative fiction
Olsen, Lars Erling
;
Lanseng, Even Johan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 702-711
Persistent link: https://www.econbiz.de/10009576041
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3
The multiple roles of fit between brand alliance partners in alliance attitude formation
Meling Samuelsen, Bendik
;
Erling Olsen, Lars
;
Keller, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10011399145
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