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Exploring intergenerational influence on entrepreneurial intention : the mediating role of perceived desirability and perceived feasibility
Saeed, Saadat; Muffatto, Moreno; Yousafzai, Shumaila Y. - In: International journal of entrepreneurship and … 18 (2014) 2/3, pp. 134-153
Persistent link: https://www.econbiz.de/10010477735
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Understanding customer-specific factors underpinning internet banking adoption
Yousafzai, Shumaila; Yani-de-Soriano, Mirella - In: The international journal of bank marketing : IJBM 30 (2012) 1, pp. 60-81
Persistent link: https://www.econbiz.de/10009510580
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Credit cards preferences of Islamic and conventional credit card
Nuradli Ridzwan Shah Mohd Dali; Yousafzai, Shumaila; … - In: Journal of Islamic marketing : JIMA 6 (2015) 1, pp. 72-94
Persistent link: https://www.econbiz.de/10010504586
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Desirability of consumer internet of things products : how emerging businesses address consumer desires to improve user experiences
Bekele, Negalegn Alemu; Muffatto, Moreno; Ferrati, Francesco - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 34-61
Persistent link: https://www.econbiz.de/10015062344