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A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung - In: Psychology & marketing 30 (2013) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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Do tech products have a beauty premium? : the effect of visual aesthetics of wearables on willingness-to-pay premium and the role of product category involvement
Lee, Eun Jung - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169591
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A double-edged sword : the effect of brand self-regulatory messages on brand attitude in the U.S.
Park, Jihye; Unnava, Hanumantha Rao - In: The journal of brand management : an international journal 31 (2024) 5, pp. 482-501
Persistent link: https://www.econbiz.de/10015192434
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Breaking the vertical barrier : effects of vertical direction and rotation of an English loan brand name on product evaluation
Park, Jihye; Zhang, Min; Yoo, Seunghyun; Kwon, Hannah Gloria - In: Asia Pacific journal of marketing and logistics 36 (2024) 5, pp. 1084-1107
Persistent link: https://www.econbiz.de/10015210501
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Are US consumers ready to adopt mobile technology for fashion goods? : an integrated theoretical approach
Kim, Jihyun; Ma, Yoon Jin; Park, Jihye - In: Journal of fashion marketing and management 13 (2009) 2, pp. 215-230
Persistent link: https://www.econbiz.de/10003858465
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Telepresence and fantasy in online apparel shopping experience
Song, Kun; Fiore, Ann Marie; Park, Jihye - In: Journal of fashion marketing and management 11 (2007) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10003736089
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The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye; Yi, Youjae - In: Psychology & marketing 40 (2023) 7, pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
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The salience of less important product attributes
Park, Jihye; Ko, Dongwoo - In: International journal of consumer studies 48 (2024) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10015107908
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I will say "no" to that cookie : how imagined future self-regulation drives current self-regulation
Park, Jihye; Yi, Youjae - In: Psychology & marketing 39 (2022) 4, pp. 853-870
Persistent link: https://www.econbiz.de/10013165451
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"I got it FIRST" : antecedents of competitive consumption of a new product
Park, Jihye; Li, Wenhan - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303393