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How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Banerjee, Syagnik; Xu, Shichun; Johnson, Scott D. - In: Journal of business research : JBR 130 (2021), pp. 398-404
Persistent link: https://www.econbiz.de/10012544841
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Challenging the good life : an institutional theoretic investigation of consumers' transformational process toward sustainable living
Ezell, Derek; Bush, Victoria; Shaner, Matthew B.; … - In: Journal of business ethics : JBE 183 (2023) 3, pp. 783-804
Persistent link: https://www.econbiz.de/10014285975
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Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61
Persistent link: https://www.econbiz.de/10011500436