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The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju; Dai, Bo - In: Journal of strategic marketing 30 (2022) 8, pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
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The impact of online shopping experience on risk perceptions and online purchase intentions : does product category matter?
Dai, Bo; Forsythe, Sandra; Kwon, Wi-Suk - In: Journal of electronic commerce research : JECR 15 (2014) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10010348269
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Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.; Dai, Bo - In: Psychology & marketing 31 (2014) 11, pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
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Exploring consumers' skincare retail patronage
Dai, Bo; Pelton, Lou E. - In: Journal of retailing and consumer services 43 (2018), pp. 269-277
Persistent link: https://www.econbiz.de/10011883213
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Overcoming information overload in retail environments : imagination and sales promotion in a wine context
Ketron, Seth; Spears, Nancy; Dai, Bo - In: Journal of retailing and consumer services 33 (2016), pp. 23-32
Persistent link: https://www.econbiz.de/10011598538