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Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
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The development of brand attitudes among young consumers
Pagla, Maria; Brennan, Ross - In: Marketing intelligence & planning 32 (2014) 6, pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
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Referrals for new client acquisition in professional services
Grierson, Stuart; Brennan, Ross - In: Qualitative market research : an international journal 20 (2017) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10011646839
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Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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Editorial: Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's : the call for supportive course content and more P's please
Wilson, Jonathan - In: Journal of Islamic marketing : JIMA 3 (2012) 3, pp. 212-216
Persistent link: https://www.econbiz.de/10009666620
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What drives B-to-B marketers in emerging countries to use social media sites?
Kooli, Kaouther; Tzempelikos, Nektarios; Foroudi, Pantea; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012196299