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Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
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A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
Šerić, Maja - In: Journal of hospitality and tourism insights 1 (2018) 4, pp. 340-366
Persistent link: https://www.econbiz.de/10011924290
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The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: Journal of East European management studies : JEEMS 28 (2023) 2, pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
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Dance consumption and mood changes : examining the role of gender and generational cohorts
Cuadrado-García, Manuel; Šerić, Maja; Montoro Pons, … - In: Arts and the market : AAM 14 (2024) 2/3, pp. 112-128
Persistent link: https://www.econbiz.de/10015165239
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
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Evaluating dance consumption through the experiential value approach
Cuadrado, Manuel; Šerić, Maja; Gallarza, Martina G. - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 147-164
Persistent link: https://www.econbiz.de/10011994836
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709074