The transition to a cleaner and greener energy production requires storing the energy produced from renewable energy sources. Hydrogen is an promising vector for storing the surplus energy from RES for use at a later time. The present study uses a discrete choice experiment and a mixed logit...

This paper focus’s on the third-party certifiers’ strategy when choosing a required label quality, and the consequent market outcome. We consider two different objectives of the certifier: maximizing global demand for the labeled product (wide public policy), or maximizing global quality of...

When consumers have ambiguous beliefs about the green quality of products, firms may be tempted to "greenwash". The degrees of optimism and confidence of consumers then play a crucial role in firms’ advertising strategies, which can be either informative and/or persuasive. We find conditions...

Consumer boycotts are commonly used by citizens protesting against unfair environmental, social, or health practices by firms. Game theory offers simple tools to analyze the impact and the potential for success of such actions. Consumer boycotts may be viewed as a war of attrition between a...

This article investigates weaknesses of consumer boycotts. First, usual shortcomings of collective action, such as coordination failure and free riding, reduce considerably the success likelihood. Second, consumers with the highest ability to hurt the targeted firm’s profit also have the...