Traditional online shopping has been a solitary activity, but technology advances are challenging this norm. Collaborative online shopping (i.e., co-shopping) stimulates more purchases than solo shopping does, and it embraces the innate human need to socialize. Thus, it represents a growing form...

Many e-marketplaces use national brand sellers' contract manufacturers to produce their e-commerce brand products, and some of the e-marketplaces also advertise that their e-commerce brand products have the same contract manufacturers as excellent national brand products to take advantage of the...