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Spillover of social responsibility associations in a brand portfolio
Wang, Wenling
;
Korschun, Daniel
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 596-609
Persistent link: https://www.econbiz.de/10011481831
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Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data
Feng, Yan
;
Yoon, Yeujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 237-265
Persistent link: https://www.econbiz.de/10012298787
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3
How customer knowledge management helps retain fitness club members : a mediating effect of relationship quality
Ng, Kenneth Shiu Pong
;
Feng, Yan
;
Lai, Ivan K. W.
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 360-381
Persistent link: https://www.econbiz.de/10014505217
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