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Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed - In: Journal of marketing communications 24 (2018) 5, pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
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Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed; Naheed, Shahneela; Idrish, Sherina - In: Journal of global marketing 37 (2024) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
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Understanding consumer ethnocentrism in developing countries : case Bangladesh
Chowdhury, Tamgid Ahmed - In: Journal of global marketing 26 (2013) 4, pp. 224-236
Persistent link: https://www.econbiz.de/10010199638
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Conceptualizing consumer ethnocentrism in a developing country : validity and applicability of CETSCALE in Bangladesh
Chowdhury, Tamgid Ahmed; Rahman, Masud Ibn - In: Journal of Asia Pacific business 15 (2014) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10010354621
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Advertising effectiveness of different media in promoting technology-oriented ideas among young consumers : a multidimensional study
Chowdhury, Tamgid Ahmed; Tushi, Tasmia Ekram - In: Journal of Asia Pacific business 17 (2016) 4, pp. 293-317
Persistent link: https://www.econbiz.de/10011629710