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Konsumentenverhalten
Literature review
1,626
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1,086
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Rahman, Zillur
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Jaakkola, Elina
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Jayawardhena, Chanaka
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Pandey, Neeraj
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Pedeliento, Giuseppe
2
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Schnittka, Oliver
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Solerio, Chiara
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Waite, Kathryn
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2
Abdullah
1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
10
The marketing review
6
International journal of consumer studies
5
Management review quarterly
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Marketing intelligence & planning
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The journal of brand management : an international journal
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1
Acta Universitatis Danubius / Oeconomica
1
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Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements
1
Asia Pacific journal of marketing and logistics
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1
Behavioral research in accounting
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Cleaner and responsible consumption
1
Cogent business & management
1
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1
Consumer behavior review : CBR
1
Corporate communications : an international journal
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Customer relationship management : methods, opportunities and challenges
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
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ECONIS (ZBW)
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1
Consumers' preferences for facts of green supply chain management
Kim, Bowon
;
Park, Kwangtae
;
Swink, Morgan
- In:
International journal of services and operations management
18
(
2014
)
1
,
pp. 74-98
Persistent link: https://www.econbiz.de/10010410912
Saved in:
2
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
3
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
4
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
5
Micro-foundations in mergers and acquisitions research : exploring the case of emotions
Delgado, João Pedro
;
Gomes, Emanuel
;
Neves, Pedro
- In:
Advances in mergers and acquisitions
22
(
2023
),
pp. 155-177
Persistent link: https://www.econbiz.de/10014426099
Saved in:
6
A literature review on the impact of the COVID-19 pandemic on consumer behaviour : implications for consumer-centric logistics
Cai, Lanhui
;
Yuen, Kum Fai
;
Fang, Mingjie
;
Wang, Xueqin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2682-2703
Persistent link: https://www.econbiz.de/10014430279
Saved in:
7
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
8
Mapping the concept of online purchase experience : a review and bibliometric analysis
Anas, Mohammad
;
Khan, Mohammed Naved
;
Uddin, S. M. Fatah
- In:
International journal of quality and service sciences
15
(
2023
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10014380814
Saved in:
9
Consumer responses to sustainable product branding strategies : a literature review and future research agenda
Fatemi, Hajar
;
Leijerholt, Ulrika
;
Rezvani, Zeinab
; …
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10014380985
Saved in:
10
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
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