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Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.; Divine, Richard L.; Spralls, Samuel A. - In: Journal of promotion management : JPM 20 (2014) 2, pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
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Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.; Divine, Richard L.; Garber, Michael S. - In: Journal of promotion management : JPM 22 (2016) 6, pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
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Improving the house of quality with maximum difference scaling
Garver, Michael S. - In: International journal of quality & reliability management 29 (2012) 5, pp. 576-594
Persistent link: https://www.econbiz.de/10009570877
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Measuring the importance of attributes in logistics research
Garver, Michael S.; Williams, Zachery; LeMay, Stephen A. - In: The international journal of logistics management 21 (2010) 1, pp. 22-44
Persistent link: https://www.econbiz.de/10003996704
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Modelling choice in logistics : a managerial guide and application
Garver, Michael S.; Williams, Zachary; Taylor, G. S.; … - In: International journal of physical distribution & … 42 (2012) 2, pp. 128-151
Persistent link: https://www.econbiz.de/10009525389
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The demographic threat to Detroit's automakers
MacManus, Walter S.; Senter, Richard; Curtin, Richard T.; … - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10003876451