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Modelling consumer entertainment software choice : an exploratory examination of key attributes, and differences by gamer segment
Prugsamatz, Sunita; Lowe, Ben; Alpert, Frank - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 381-392
Persistent link: https://www.econbiz.de/10008701452
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Generations X and Y's internet banking usage in Australia
Heaney, Joo-Gim - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 196-210
Persistent link: https://www.econbiz.de/10003470285
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Retail buyer decision-making in Japan : what US sellers need to know
Alpert, Frank (contributor) - 1995
Persistent link: https://www.econbiz.de/10000922469
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - 2010
Persistent link: https://www.econbiz.de/10003922786
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Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben; Alpert, Frank - In: Psychology & marketing 27 (2010) 9, pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
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Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah; Ireland, Michael; Alpert, Frank; Mangan, … - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
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How do consumers know which brand is the market leader or market pioneer? : consumers' inferential processes, confidence and accuracy
Kamins, Michael A.; Alpert, Frank; Perner, Lars - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 591-612
Persistent link: https://www.econbiz.de/10003558828
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
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Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank; Saxton, M. Kim - In: Journal of advertising research 55 (2015) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10011397064