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Konsumentenverhalten
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
36
Customer satisfaction
31
Kundenzufriedenheit
30
Einzelhandel
28
Retail trade
28
Spain
23
Spanien
23
Dienstleistungsqualität
20
Service quality
20
Brand image
18
Lieferantenmanagement
18
Markenimage
18
Supplier relationship management
18
Hotel industry
17
Hotellerie
17
Information technology
15
Informationstechnik
15
Innovation
15
Brand management
13
Customer value
13
Kundenwert
13
Markenführung
13
Satisfaction
12
Brand equity
9
Nachhaltige Entwicklung
9
Sustainable development
9
Betriebliche Wertschöpfung
8
Retailing
8
Sustainability
8
Value creation
8
Confidence
7
Loyalty
7
Marketing management
7
Marketingmanagement
7
Motivation
7
Vertrauen
7
Viral marketing
7
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Article
36
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34
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2
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2
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English
36
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Gil Saura, Irene
32
Šerić, Maja
9
Fuentes-Blasco, Maria
6
Moliner-Velázquez, Beatriz
6
Berenguer Contrí, Gloria
5
Ruiz-Molina, Maria-Eugenia
5
Marín, Antonio
4
Ruiz-Molina, María-Eugenia
4
De Canio, Francesca
3
Fuentes-Blasco, María
3
Gallarza, Martina G.
3
Arteaga, Francisco
2
Belda-Miquel, Sergio
2
Bordian, Mariia
2
Del Chiappa, Giacomo
2
Martinelli, Elisa
2
Michel, Géraldine
2
Mikulić, Josip
2
Moliner Velázquez, Beatriz
2
Mollá Descals, Alejandro
2
Ruiz-Molina, María Eugenia
2
Fayos-Gardó, Teresa
1
Fuentes Blasco, Maria
1
Fuentes Blasco, María
1
Gallarza-Granizo, Martina G.
1
Holbrook, Morris B.
1
Juma-Michilena, Israel-Javier
1
Moise, Mihaela Simona
1
Peña-García, Nathalie
1
Rodríguez-Orejuela, Augusto
1
Ruiz Molina, M. Eugenia
1
Ruiz Molina, Maria Eugenia
1
Ruiz Molina, María Eugenia
1
Ruiz-Molina, Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Ruiz-Molina, Maria Eugina
1
Servera Francés, David
1
Servera-Francés, David
1
Sánchez-González, Irene
1
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International journal of retail and distribution management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Service business
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Management decision : MD
2
The journal of product & brand management
2
The journal of services marketing
2
Economic research
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of East European management studies : JEEMS
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of consumer marketing
1
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ECONIS (ZBW)
36
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Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
2
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
3
Relationship sustainability-store equity across segments of retail customers
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 366-385
Persistent link: https://www.econbiz.de/10013552717
Saved in:
4
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
5
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
6
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
7
I need to touch it to buy it! : how haptic information influences consumer shopping behavior across channels
De Canio, Francesca
;
Fuentes-Blasco, Maria
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581921
Saved in:
8
Extrinsic motivations behind mobile shopping : what drives regular and occasional shoppers?
De Canio, Francesca
;
Fuentes-Blasco, Maria
;
Martinelli, …
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 962-980
Persistent link: https://www.econbiz.de/10013398143
Saved in:
9
Exploring channel switching in the aftermath of the Covid-19 pandemic : are shoppers all driven by the same motivations?
De Canio, Francesca
;
Fuentes-Blasco, Maria
;
Martinelli, …
- In:
International journal of retail and distribution management
51
(
2023
)
12
,
pp. 1656-1676
Persistent link: https://www.econbiz.de/10014484175
Saved in:
10
Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz
;
Ruiz-Molina, María-Eugenia
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
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