Purpose — The overall quality of an information retrieval system depends on many different aspects of the system and its users' information seeking behaviour, such as the speed of the system, the user interface, the query language and the features provided by the engine. One of the most...

Nowadays, protecting market share against rival firms is more important than ever due to the decline in market growth rate and the increase in the competition. The main requirement for protecting market share is to create loyal customers. Switching costs are one of the strategies for reaching...