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12,708
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Wiedmann, Klaus-Peter
11
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9
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8
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8
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8
Lim, Weng Marc
7
Parsons, Elizabeth
7
Sandıkçı, Özlem
7
Schmitt, Bernd
7
Foxall, Gordon R.
6
Gbadamosi, Ayantunji
6
Kumar, V.
6
Rutschmann, Marc
6
Wedel, Michel
6
Bronnenberg, Bart J.
5
Chatzidakis, Andreas
5
Colbert, François
5
Dholakia, Nikhilesh
5
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5
Halfmann, Marion
5
Hennigs, Nadine
5
Krishna, Aradhna
5
Martínez-López, Francisco J.
5
Olson, Jerry C.
5
Rajagopal
5
Sands, Sean
5
Schiffman, Leon G.
5
Aiello, Gaetano
4
Alserhan, Baker Ahmad
4
Cheah, Isaac
4
Dubé, Jean-Pierre
4
East, Robert
4
El-Bassiouny, Noha
4
Eliaz, Kfir
4
Grunert, Klaus G.
4
Helm, Roland
4
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4
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4
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4
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3
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3
IGI Global
3
National Bureau of Economic Research
3
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2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Peter Lang GmbH
2
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2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
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2
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2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Athens Institute for Education and Research
1
Berliner Wissenschafts-Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Christian-Albrechts-Universität zu Kiel / Institut für Agrarökonomie
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
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Journal of business research : JBR
73
SpringerLink / Bücher
30
Journal of retailing and consumer services
28
Journal of Islamic marketing : JIMA
26
Journal of marketing management : MM
21
Psychology & marketing
21
Journal of Islamic marketing
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Marketing intelligence & planning
19
Marketing theory
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Springer eBook Collection
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of consumer studies
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Business horizons
13
Cogent business & management
13
Gabler Edition Wissenschaft
13
International journal of islamic marketing and branding
13
Journal of marketing research : JMR
13
European journal of marketing : EJM
12
International journal of wine business research : IJWBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of marketing
12
International journal of internet marketing and advertising : IJIMA
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of historical research in marketing
11
Journal of macromarketing
11
The journal of consumer marketing
11
The journal of product & brand management
11
European journal of marketing
10
Journal of promotion management : innovations in planning and applied research
10
Premier reference source
10
Australasian marketing journal
9
European research studies
9
Journal of modelling in management
9
Journal of strategic marketing
9
Journal of the Academy of Marketing Science
9
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Source
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ECONIS (ZBW)
2,612
EconStor
8
OLC EcoSci
3
RePEc
3
USB Cologne (EcoSocSci)
3
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1
The potential opportunity of add-on service values in farmers' markets : a best-worst scaling method
Wardyani, Lintang
;
Ho, Shuay-Tsyr
;
Ujiie, Kiyokazu
; …
- In:
The Australian journal of agricultural and resource …
69
(
2025
)
2
,
pp. 383-404
Persistent link: https://www.econbiz.de/10015375206
Saved in:
2
Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
Saved in:
3
Innovations and food chain actors‘ behavior : [kumulative Habilitation]
Bavorová, Miroslava
-
2017
;
marketing
channels …
Persistent link: https://www.econbiz.de/10012613099
Saved in:
4
Fruit and vegetable consumers' behavior : implications for organized retailers in emerging markets
Kapoor, Sanjeev
;
Kumar, Niraj
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
3
,
pp. 203-227
Persistent link: https://www.econbiz.de/10011341888
Saved in:
5
Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya : implications for
agribusiness
marketing
strategies
Ortega, David L.
;
Caputo, Vincenzina
;
Maredia, Mywish K.
- In:
Agribusiness : an international journal
39
(
2023
)
1
,
pp. 285-290
Persistent link: https://www.econbiz.de/10014288600
Saved in:
6
Invented market traditions : the
marketing
of Italian breakfast (1973-1996)
Pirani, Daniela
- In:
Business history
66
(
2024
)
4
,
pp. 905-926
Persistent link: https://www.econbiz.de/10014580218
Saved in:
7
The
marketing
of neuromarketing : brand differentiation strategies employed by prominent neuromarketing firms to attract media clients
McDowell, Walter S.
;
Dick, Steven J.
- In:
Journal of media business studies
10
(
2013
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10010229508
Saved in:
8
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
9
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
10
Marketing
implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
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