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The moderating effect on purchasing intention in the health food industry

Lee, Wan-I; Chen, Chun-Chi; Huang, Yu-Han - In: International journal of management, economics and … 7 (2018) 2, pp. 155-174

experience of purchasing health food products. The data were analyzed using AMOS 18 software. Our findings demonstrated that …

Persistent link: https://www.econbiz.de/10011871435

Market Segmentation of Consumers Based on Their Actual Sustainability and Health-Related Purchases

Sarti, Silvia - 2019

Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks … savings, health benefits) vs. both. This article addresses these gap by 1) developing a consumer segmentation based on … consumers' actual purchases of sustainability and health-related products and 2) differentiating product labels based on the …

Persistent link: https://www.econbiz.de/10012864745

Consumers are unaware about European legislation on communication of the health benefits conveyed by claims : an empirical survey

Di Fonzo, Antonella; Liberati, Claudio - In: Italian review of agricultural economics 75 (2020) 1, pp. 51-59

health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …

Persistent link: https://www.econbiz.de/10012305606

Impact of different FOPL systems (nutri-score vs. nutrinform) on consumer behaviour : case study of the Slovak Republic

Savov, Radovan; Tkáč, Filip; Chebeň, Juraj; … - In: Amfiteatru economic : an economic and business research … 24 (2022) 61, pp. 797-816

bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and …

Persistent link: https://www.econbiz.de/10013407132

Measuring the impact of critical incidents on brand personality

Tischer, Sven - 2012

To evaluate how occurring critical incidents change customer perceptions of brand personality, this study measures the impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different...

Persistent link: https://www.econbiz.de/10010318755

Does umbrella branding really work? Investigating cross-category brand loyalty

Silberhorn, Nadja; Hildebrandt, Lutz - 2012

Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand and transfer product are the main and most influential...

Persistent link: https://www.econbiz.de/10010318780

Integrating latent variables in discrete choice models: How higher-order values and attitudes determine consumer choice

Temme, Dirk; Paulssen, Marcel; Dannewald, Till - 2007

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...

Persistent link: https://www.econbiz.de/10010263709

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz; Kalweit, Lea - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10010263745

A combined approach for segment-specific analysis of market basket data

Boztuğ, Yasemin; Reutterer, Thomas - 2006

There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...

Persistent link: https://www.econbiz.de/10010272734

99 cent: Price Points in E-Commerce

Hackl, Franz; Kummer, Michael E.; Winter-Ebmer, Rudolf - 2010

Basu (2006) argues that the prevalence of 99 cent prices in shops can be explained with rational consumers who disregard the rightmost digits of the price. This bounded rational behaviour leads to a Bertrand equi- librium with positive markups. We use data from an Austrian price com- parison...

Persistent link: https://www.econbiz.de/10010294875