We review the implications of the mobile technology for different stages of the consumer path to purchase including awareness, search, evaluation, store visit, and product choice. Real-time and location-specific access to information and products are identified as distinguishing characteristics...

The increasing share of store brands in the grocery industry has been cited as a key factor in improving the position and performance of retailers relative to national brand manufacturers. This paper uses data from two major retail chains to examine whether and how high store brand share affects...

The increasing share of store brands in the grocery industry has been cited as a key factor in improving the position and performance of retailers relative to national brand manufacturers. This paper uses data from two major retail chains to examine whether and how high store brand share affects...