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The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential reactions when customers are faced with a reduced or...
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services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of … the author Tobias Röding is research assistant at the chair of marketing and retailing at University of Siegen. His …
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