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When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; … - In: Journal of public policy & marketing 38 (2019) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
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Corporate social responsibility failures : how do consumers respond to corporate violations of implied social contracts?
Russell, Cristel Antonia; Russell, Dale W.; Honea, Heather - In: Journal of business ethics : JOBE 136 (2016) 4, pp. 759-773
Persistent link: https://www.econbiz.de/10011533104
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Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
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Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
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Empowerment as latent vulnerability in techno-mediated consumption journeys
Del Bucchia, Céline; Lancelot Miltgen, Caroline; … - In: Journal of business research : JBR 124 (2021), pp. 629-651
Persistent link: https://www.econbiz.de/10012493991
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One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
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A framework of brand contestation : toward brand antifragility
Dietrich, Daniel; Russell, Cristel Antonia - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
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How does ambivalence affect young consumers' response to risky products?
Hamby, Anne; Russell, Cristel Antonia - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 841-863
Persistent link: https://www.econbiz.de/10013389446