While consumers are often identified as a driver of the “business case” for corporate social responsibility, little is known about the precise impact CSR has on consumers. It has been widely speculated that socially responsible behavior will be subject to a halo effect whereby consumer...

Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three-quarters of published human participant studies in our field involved some form of deception and almost all of these deceptive studies employed experimental...

While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global...

Defaults have such powerful, pervasive and unrecognized effects on consumer behavior that in some settings they may be considered 'hidden persuaders'. Looking at defaults from the perspective of consumer welfare, consumer autonomy and marketing ethics, this paper shows that ignoring defaults is...

Firms striving to reach consumers through today's swell of marketing clutter frequently are employing novel marketing practices. Although many nontraditional marketing messages are effective through clever, entertaining, and ultimately benign means, others rely on deception to reach consumers....

Little is known about how consumers form CSR perceptions of the organizations they buy from. We propose that one way is through a CSR halo effect, whereby consumer awareness of some of a firm's CSR initiatives influences their judgments and preferences with regard to CSR in other areas about...

With consumers increasingly questioning the role of business in creating social value, it is essential for most firms to address corporate responsibility in ways that go beyond the minimum legal requirement and to communicate their various societal contributions. However, corporate social...