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The meaning of "Light" and "Ultralight" cigarettes : a commentary on Smith, Stutts, and Zank

Hoek, Janet; Dewhirst, Timothy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 223-231

Persistent link: https://www.econbiz.de/10009679212

An exploratory study of the behavior and perceptions of college students with respect to regular, light, and ultralight cigarettes

Smith, Karen H.; Stutts, Mary Ann; Zank, Gail M. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 206-222

Persistent link: https://www.econbiz.de/10009679219

Nutrition information and children's fast food menu choices

Stutts, Mary Ann; Zank, Gail M.; Smith, Karen H.; … - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 52-86

Persistent link: https://www.econbiz.de/10009531799

M-atmospherics : from the physical to the digital

Rayburn, Steven W.; Anderson, Sidney T.; Zank, Gail M.; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013209496

In-Store Experience to Online Experience : Developing a Transition Strategy in Omnichannel Marketing to Enhance Brand Resonance and Co-Creative Actions

Suh, Taewon; Moradi, Masoud - 2022

Out from an academic-practice collaboration, our study aims at a synergistic transition of strategy between channels to create a unified brand experience for customers. Analyzing a surveyed sample of 220 customers gained from the company collaborator’s CRM database, we seek to bridge the gap...

Persistent link: https://www.econbiz.de/10014085229

Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop

Suh, Taewon; Lee, Sang Bong - In: Electronic commerce research 23 (2023) 3, pp. 1591-1619

Persistent link: https://www.econbiz.de/10014383098

Transferring in-store experience to online : An omnichannel strategy for DIY customers' enhanced brand resonance and co-creative actions

Suh, Taewon; Moradi, Masoud - In: Journal of business research : JBR 168 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014434840

Advertising to the masses : the effects of crowding on the attention to place-based advertising

Wilson, Rick T.; Suh, Taewon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 402-420

Persistent link: https://www.econbiz.de/10011881996

Brand resonance in franchising relationships : a franchisee-based perspective

Badrinarayanan, Vishag; Suh, Taewon; Kim, Kyung-Min - In: Journal of business research : JBR 69 (2016) 10, pp. 3943-3950

Persistent link: https://www.econbiz.de/10011553796

Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation

Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581

Persistent link: https://www.econbiz.de/10011456460