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Konsumentenverhalten
Consumer behaviour
9
Emerging economies
9
Schwellenländer
9
Marketing management
6
Marketingmanagement
6
Einzelhandel
5
Innovation
5
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Sharma, Amalesh
8
Borah, Sourav Bikash
5
Kumar, V.
2
Soni, Mauli
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Ahn, Sun Joo
1
Alalwan, Ali A.
1
Balakrishnan, Janarthanan
1
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Barta, Sergio
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Belk, Russell W.
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Dutot, Vincent
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Dwivedi, Yogesh K.
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Felix, Reto
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1
Flavián Blanco, Carlos
1
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1
Gustafsson, Anders
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Haque, Tanjum
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Hinsch, Christian
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Hollebeek, Linda D.
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Hollensen, Svend
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Nim, Nandini
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Rajan, Bharath
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Raman, Ramakrishnan
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Rauschnabel, Philipp A.
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Ribeiro-Navarrete, Samuel
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Journal of business research : JBR
4
Journal of the Academy of Marketing Science
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Journal of international marketing
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Psychology & marketing
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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1
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
2
Identifying the drivers of luxury brand sales in emerging markets : an exploratory study
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012237748
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3
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav Bikash
;
Prakhya, Srinivas
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012301271
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4
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
5
Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha
;
Borah, Sourav Bikash
; …
-
2025
Persistent link: https://www.econbiz.de/10015192277
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6
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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7
Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs
Khandeparkar, Kapil
;
Motiani, Manoj
;
Sharma, Amalesh
- In:
Journal of business research : JBR
128
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012494472
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8
Responsible stakeholder engagement marketing
Kumar, Vikas
;
Hollebeek, Linda D.
;
Sharma, Amalesh
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015399283
Saved in:
9
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.
;
Hughes, David Laurie
;
Wang, Yichuan
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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