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Consumer behaviour
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International review on public and non-profit marketing
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ECONIS (ZBW)
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1
Checkout button and online consumer impulse-buying behavior in social commerce : a trust transfer perspective
Han, Min Chung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364489
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2
How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 326-335
Persistent link: https://www.econbiz.de/10011966112
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3
Social media commerce : next frontier in online shopping focused on Chinese consumers
Han, Min Chung
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10012005203
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4
Why consumers hesitate to shop online : perceived risk and product involvement on Taobao.com
Han, Min Chung
;
Kim, Youjeong
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011729454
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5
The impact of anthropomorphism on consumers' purchase decision in chatbot commerce
Han, Min Chung
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012423621
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6
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
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7
Credit card reward donation with scarcity messages
Song, Chanho
;
Han, Min Chung
;
Paik, Sung-Hee Wendy
;
Hu, …
- In:
International journal of bank marketing
42
(
2024
)
7
,
pp. 1813-1834
Persistent link: https://www.econbiz.de/10015202462
Saved in:
8
Would you like to donate your reward points today? : mental accounting and checkout charity
Han, Min Chung
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10013435731
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