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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Illinois USA, 12-14 August 2022
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282366
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282368
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A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
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Product information and consumer choice confidence in multi-item sales promotions
Andrews, Demetra - In: Journal of retailing and consumer services 28 (2016), pp. 45-53
Persistent link: https://www.econbiz.de/10011433757
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Freedom from ownership : an exploration of access-based consumption
Lawson, Stephanie J.; Gleim, Mark R.; Perren, Rebeca; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2615-2623
Persistent link: https://www.econbiz.de/10011506172
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Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin; Perren, Rebeca - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin; Perren, Rebeca - In: Journal of marketing theory and practice : JMTP 32 (2024) 3, pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
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Branded resale apparel programs : a response to collaborative consumption
Feori-Payne, Meegan; Perren, Rebeca; Lawson, Stephanie J. - In: Understanding collaborative consumption, (pp. 125-141). 2024
Persistent link: https://www.econbiz.de/10014566427
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Consumer (dis)trust online
Darke, Peter R.; Benedicktus, Ray L.; Brady, Michael K. - In: The Routledge companion to digital consumption, (pp. 404-414). 2013
Persistent link: https://www.econbiz.de/10009690710