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Old gods, new world : theoretical advances in the marketization and the consumption of religion
Rauf, Ateeq Abdul; Appau, Samuelson; Prasad, Ajnesh - In: Marketing theory 25 (2025) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10015340191
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Special issue: theoretical advances on the contemporary consumption of religion
Rauf, Ateeq Abdul (ed.); Appau, Samuelson (ed.);  … - 2025
Persistent link: https://www.econbiz.de/10015340304
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How does religion discipline the consumer subject? : negotiating the paradoxical tension between consumer desire and the social order
Rauf, Ateeq Abdul; Prasad, Ajnesh; Ahmed, Abdullah - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 491-513
Persistent link: https://www.econbiz.de/10012178398