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What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik; Sanyal, Shamindra Nath; Mazumder, Rabin - In: Journal of international consumer marketing 36 (2024) 4, pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip; Sanyal, Shamindra Nath - In: Qualitative market research : an international journal 20 (2017) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha; Saha, Subrata; Sanyal, Shamindra Nath; … - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti; Silal, Prakrit; Kumar, Jitender; Singh, … - In: Marketing intelligence & planning 40 (2022) 4, pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
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Challenges in value creation with BoP life insurance consumers : a consumption value theory perspective
Singh, Ramendra - 2024
Persistent link: https://www.econbiz.de/10015210830
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Voting decision-making of low-income consumers : literature review and research agenda
Mukherjee, Srabanti; Datta, Biplab; Singh, Ramendra - In: International journal of consumer studies 47 (2023) 6, pp. 2245-2269
Persistent link: https://www.econbiz.de/10014427279
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Emotions and consumer behaviour : a review and research agenda
Sharma, Kirti; Trott, Sangeeta; Sahadev, Sunil; Singh, … - In: International journal of consumer studies 47 (2023) 6, pp. 2396-2416
Persistent link: https://www.econbiz.de/10014427314