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International higher education brand alliance : the role of brand fit and world-mindedness
Kim, Kyung-Min; Nobi, Benjamin; Lee, Sangwon; Milewicz, Chad - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 418-435
Persistent link: https://www.econbiz.de/10013163340
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An extension of the theory of reasoned action in ethical decision contexts : the role of normative influence and ethical judgment
Celuch, Kevin; Dill, Andy - In: Journal of education for business 86 (2011) 4, pp. 201-207
Persistent link: https://www.econbiz.de/10009301161
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A framework for encouraging retail customer feedback
Celuch, Kevin; Robinson, Nadine M.; Walsh, Anna M. - In: The journal of services marketing 29 (2015) 4, pp. 280-292
Persistent link: https://www.econbiz.de/10011406403
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The role of active identification in driving retail customer feedback
Celuch, Kevin; Walz, Anna M. - In: Services marketing quarterly 41 (2020) 2, pp. 163-181
Persistent link: https://www.econbiz.de/10012256936