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Framing norms in online communities
Ivaturi, Koteswara; Chua, Cecil Eng Huang - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011990465
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Monetization for content generation and user engagement on social media platforms : evidence from paid Q&A
Ye, Hua; Chua, Cecil Eng Huang - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 4022-4034
Persistent link: https://www.econbiz.de/10015407773
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Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying; Liao, Junyun; Chen, Jiawen; Hu, Yanghong; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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The implicit association test on place-of-origin stereotyping for mobile phone brands based on user preferences data processing
Ge, Ying; He, Jibo; Pang, Huishan; Hu, Yuanyan; Gong, … - In: Inventi impact: retailing & consumer services (2020) 1, pp. 48-60
Persistent link: https://www.econbiz.de/10012320209
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The round start time effect : start time roundness drives consumers’ willingness to participate
Zhao, Shuangshuang; Hu, Yanghong; Xu, Lan; Cui, Nan; … - In: Journal of business research : JBR 189 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015395497
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The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan; Hu, Yixiao; Li, Peiyu - In: Journal of contemporary marketing science 5 (2022) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
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Uniqueness neglect on consumer resistance to AI
Mou, Yupeng; Xu, Tianjie; Hu, Yanghong - In: Marketing intelligence & planning 41 (2023) 6, pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
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Exploring the use of emotional sentiment to understanding market response to unexpected corporate pivots
Cioroianu, Iulia; Corbet, Shaen; Hou, Yang; Hu, Yang; … - In: Research in international business and finance 70 (2024) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10015053323
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"A home away from hem" : exploring and assessing hotel staycation as the new normal in the Covid-19 era
Yan, Qi; Shen, Huawen; Hu, Yunhong - In: International journal of contemporary hospitality management 34 (2022) 4, pp. 1607-1628
Persistent link: https://www.econbiz.de/10013164626