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Konsumentenverhalten
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
12
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Customer value
7
Kundenwert
7
Einzelhandel
6
Market segmentation
6
Marktsegmentierung
6
Retail trade
6
B-to-B-Marketing
5
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5
Marketing management
5
Marketingmanagement
5
Portfolio selection
5
Portfolio-Management
5
Theorie
5
Theory
5
Dienstleistungsmanagement
4
Einzelhandelspreis
4
Experience
4
Retail price
4
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4
Welt
4
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4
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3
Kundenintegration
3
Marketing
3
Autobiography
2
Brand
2
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2
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Bolton, Ruth N.
12
Gustafsson, Anders
4
Tarasi, Crina O.
4
Witell, Lars
3
Bitner, Mary Jo
2
Lemon, Katherine N.
2
Mende, Martin
2
Baker, Thomas L.
1
Benoit, Sabine
1
Bramlett, Matthew D.
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Gruber, Thorsten
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Journal of retailing
2
MSI reports : working paper series
2
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
12
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1
Responsible research in retailing : is your research really useful? : commentary
Bolton, Ruth N.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012129999
Saved in:
2
Customer engagement conceptualization and conceptual relationships
Bolton, Ruth N.
- In:
Handbook of research on customer engagement
,
(pp. 114-125)
.
2019
Persistent link: https://www.econbiz.de/10013163361
Saved in:
3
A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction
Bolton, Ruth N.
;
Lemon, Katherine N.
-
1998
Persistent link: https://www.econbiz.de/10000988899
Saved in:
4
The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Bramlett, Matthew D.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 48-71
Persistent link: https://www.econbiz.de/10002707976
Saved in:
5
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
6
Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
Saved in:
7
Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
Saved in:
8
Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.
;
Gustafsson, Anders
;
McColl-Kennedy, …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
Saved in:
9
A triadic framework for collaborative consumption (CC) : motives, activities and resources & capabilities of actors
Benoit, Sabine
;
Baker, Thomas L.
;
Bolton, Ruth N.
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 219-227
Persistent link: https://www.econbiz.de/10011745282
Saved in:
10
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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