A major challenge for any company, regardless of its field of activity, is related to the considerable improvement of financial indicators that determine its activity, such as: market share, turnover, sales volume and value, number of customers, etc. In generating these quantitative indicators,...

Both on their home markets, as well as on the emerging ones – the case of Cluj-Napoca, Romania – European retailers face a new situation, by excellence a challenging one. On the one side, the competitive market has been in a continuous and constant expansion for several years and on the...

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...

Devising an effective means of measuring retail brand equity has become an intense preoccupation of, and a real challenge for, the technical literature. Many characteristics have been debated over time as to which of them make a real contribution to building retail brand equity (image) and some...

A key challenge in the 21st century is identifying how to satisfy consumers’ needs in the best manner possible, whilst ensuring companies’ financial profitability. Scientists play a major role in achieving this goal, as research methods, techniques and tools have continuously evolved. In the...

The image perceived by the clients of supermarkets and hypermarkets is not only the result of the companies' informative actions conducted by means of advertising, public relations, online presence or brochures with insertions about the sold items, the best prices and the most attractive offers,...

Building and, more particularly, cementing a strong relationship between consumers and retail format is a major goal that any retail chain attempts to achieve through its marketing strategy. By resorting to various procedures and tools, the management of any retail brand seeks to develop in the...

Counterfeiting and piracy have emerged as a not inconsiderable phenomenon on the world market because it presents a major peril to the national security, the legal businesses, and even to the economic development and the advancement of society. The scourge of counterfeiting represents today an...

The behavior of organic products consumer's is strongly influenced by the direct or indirect action of several objectives (price, quality, income, evolution of quantitative or value sales, buying power), but especially subjective factors (social class, prescriptions, education and particularly...

Shopping cards as well as customers' clubs related to retailers are often investigated in literature. While the perception and the effects of those marketing instruments have been often discussed in western countries, there is a lack of studies for eastern European countries. The present study...