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The impact of outside option saliency and product descriptions on consumer wine tasting behavior

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Consumer choice of differentiated products, such as wine, depends on the composition of the choice set consumers are choosing from. However, choice sets are often situationally defined through wine-tasting lists or displayed wines in a particular tasting and sales environment. In this paper, we...

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Choice experiments and value-chain modeling of attribute improvements to increase vegetable consumption in Kenya

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