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While the Chinese luxury industry is enjoying rapid growth, the market for counterfeit luxury brands is growing equally fast. There are contradictory views regarding the role counterfeit luxury brands play in the marketplace. Luxury brand owners denounce counterfeit luxury products for harming...

Persistent link: https://www.econbiz.de/10012934733

Motivation for Luxury Consumption : Evidence from a Metropolitan City in China

Wang, Ying - 2017

The purpose of this study was to explore Chinese consumers' motivations for purchasing luxury products, and to unravel the inter-relationships among individual differences, motives, and luxury consumption

Persistent link: https://www.econbiz.de/10012963703