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When sports sponsorship incurs brand risk : the roles of team performance, brand familiarity and team identification

Yuan, Shaofeng; Gao, Ying - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 767-784

Persistent link: https://www.econbiz.de/10013370491

Quality signaling strategies of experience goods in online-offline channel integration

Gao, Ying; Hu, Xiangpei; Ji, Qingkai - In: Managerial and decision economics : MDE ; the … 43 (2022) 7, pp. 2967-2981

Persistent link: https://www.econbiz.de/10013466802

Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals

Yuan, Shaofeng; Li, Jinping; Gao, Ying - In: International marketing review 40 (2023) 6, pp. 1432-1455

Persistent link: https://www.econbiz.de/10014470383

The effect of variability in price on consumer brand choice

Murthi, B. P. S.; Haruvy, Ernan; Zhang, He - In: Review of marketing science 5 (2007) 4, pp. 1-24

Persistent link: https://www.econbiz.de/10003888799

Taming the complexity in search matching : two-sided recommender systems on digital platforms

Malgonde, Onkar; Zhang, He; Padmanabhan, Balaji; … - In: MIS quarterly 44 (2020) 1, pp. 48-84

Persistent link: https://www.econbiz.de/10012203888

Green consumption behavior prediction based on fan-shaped search mechanism fruit fly algorithm optimized neural network

Li, Bo; Liao, Mengjie; Yuan, Junjing; Zhang, Jian - In: Journal of retailing and consumer services 75 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014372532

New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services

Xu, Maowei; Li, Bo; Scott, Olan K. M.; Wang, Jerred Junqi - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 682-699

Persistent link: https://www.econbiz.de/10014377667

Research on product quality control in Chinese online shopping : based on the uncertainty mitigating factors of product quality

Li, Bo; Wen, Decheng; Shi, Xiaodan - In: Total quality management & business excellence : an … 26 (2015) 5/6, pp. 602-618

Persistent link: https://www.econbiz.de/10011305635

Behavioral heterogeneity and financial markets : locked/crossed quotes under informationally efficient pricing

Xu, Youzong; Li, Bo - In: Cogent economics & finance 5 (2017) 1, pp. 1-22

Market professionals and regulators have been concerned by locked/crossed quotes (negative quoted spreads) for years. To ease the concerns that locked/crossed quotes may cause confusion or instability in financial markets and to promote market efficiency, the Securities and Exchange Commission...

Persistent link: https://www.econbiz.de/10011886687

Welfare implications of switching to consumption taxation

Conesa, Juan Carlos; Li, Bo; Li, Qian - 2018

Persistent link: https://www.econbiz.de/10011965885