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The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust

Zhao, Shunying; Yang, Qiang; Im, Hohjin; Ye, Baojuan; … - In: Future Business Journal 8 (2022), pp. 1-15

Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant...

Persistent link: https://www.econbiz.de/10014373525

The effects of fear of missing out on social media posting preferences

Xi, Yue; Huo, Jiale; Zhao, Xinran; Jiang, Yushi; Yang, Qiang - In: European journal of marketing 56 (2022) 12, pp. 3453-3484

Persistent link: https://www.econbiz.de/10013457453

Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues

Zhu, Jiaji; Jiang, Yushi; Wang, Yedi; Yang, Qiang; Li, Wei - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 142-158

Persistent link: https://www.econbiz.de/10014475099

Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising

Yang, Qiang; Lin, Yanqing; Li, Hongxiu; Huo, Jiale - In: International journal of consumer studies 47 (2023) 1, pp. 136-154

Persistent link: https://www.econbiz.de/10014246604

Mind the voice! : the effect of service robot voice vividness on service failure tolerance

Chen, Yinjiao; Yang, Qiang - In: Journal of travel and tourism marketing 42 (2025) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10015183117