Non-saturated markets such as high-tech markets are attracting more and more eco-conscious consumers. Their utility can be increased by firms’ investment in carbon reduction, so the overall demand can be expanded without intensifying the market competition too much. In this paper, we build a...

Online agent bidding is seen as a win–win solution for both bidders and auctioneers in online auctions. However, it has not been as widely adopted as expected. Based on information systems (IS) habit literature, we developed the agent bidding habit and use model (ABHUM) to investigate the...