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Persistent link: https://www.econbiz.de/10014428168

Demand determinants of cruise tourists in competitive markets : motivation, preference, and intention

Chen, Jamie M.; Neuts, Bart; Nijkamp, Peter; Liu, Jingjing - 2015

The purpose of this study is to develop and estimate an integrated structural path model of the determinants of cruise demand, based on the nexus of motivation, preference, and intention of cruise tourists. The paper aims to identify the drivers of this demand in a growing competitive world...

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Demand determinants of cruise tourists in competitive markets : motivation, preference and intention

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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service

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