Brand equity development has been a recent trend in the pharmaceutical industry and is seeing a rapid growth in this segment of the market. Brand equity is the most influential factor among various competitors and thus affects the industry in all sense. In the early days, the pharmaceutical...

The very purpose of this research paper is to illustrate the market transformation. Market transformation is nothing but the shift in the marketing process from traditional (offline) to digital (online). It is changing the consumption in terms of demand, buying behavior of the customers for both...

With growing competition in the banking industry and similarity of services offered by banks, it has become increasingly important that banks identify the factors that determine the basis upon which customers choose banks. Therefore, this study examines the factors that influence the customers...

Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by...

The primary objective of this research is to determine demographic factors that influence the adoption of internet banking services to improve the situation. As banks are spending a lot of money and time on technology to provide easy and better banking services, hence it becomes critical to...