Brand names could convey the key value of experiential services in a compact and economical fashion, specifically for tourism and hospitality products. This research investigates how the brand name complexity shapes the anticipated consumption experience of visitors in two studies. The first...

To promote the development and diffusion of electric vehicles, central and local governments in many countries have adopted various incentive programs. This study examines the policy and market drivers behind the rapid development of the electric vehicle market in China, by far the largest one...