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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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2
Social media engagement for global influencers
Bentley, Kara
;
Chu, Charlene
;
Nistor, Cristina
; …
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 205-219
Persistent link: https://www.econbiz.de/10012584511
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3
The case for showrooming
Nistor, Cristina
;
Nyer, Prashanth
- In:
Inventi impact: retailing & consumer services
(
2019
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012287679
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4
Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
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