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Konsumentenverhalten
Consumer behaviour
20
India
12
Indien
10
Beziehungsmarketing
8
Relationship marketing
8
Cause-Related Marketing
5
Cause-related marketing
5
Country of origin
5
Ethnocentrism
5
Marketing management
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Marketingmanagement
4
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3
Customer
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Dienstleistungsqualität
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Emerging economies
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Lieferantenmanagement
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Markenführung
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National culture
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Nationalkultur
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Religion
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Schwellenländer
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Service quality
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Supplier relationship management
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AHP approach
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AHP-Verfahren
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Analytic hierarchy process
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B-to-B-Marketing
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Business-to-business marketing
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Consumer behavior
2
Consumer marketing
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Corporate reputation
2
Cultural values
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Customer preferences
2
Customer satisfaction
2
Designation of origin
2
Einzelhandel
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Emotion
2
Firmenimage
2
Herkunftsbezeichnung
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English
16
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Deb, Madhurima
16
Amawate, Vibhas
4
Chaudhuri, Himadri Roy
2
Lomo-David, Ewuuk
2
Manchanda, Mohit
2
Arora, Vibha
1
Chavali, Kavita
1
Harvinder Singh
1
Lomo-David, Ewuukgem
1
Mishra, Sita
1
Sharma, Vinay Kumar
1
Sinha, Gautam
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Marketing intelligence & planning
2
Theoretical economics letters
2
Asia Pacific journal of marketing and logistics
1
International journal of commerce and management
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of Indian business research
1
Journal of advances in management research : JAMR
1
Journal of destination marketing & management
1
Journal of internet commerce
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Journal of marketing communications
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Journal of strategic marketing
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South Asian journal of management : SAJM
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ECONIS (ZBW)
16
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1
A study on the factors governing retailer-customer long-term relationship
Deb, Madhurima
- In:
International journal of commerce and management
24
(
2014
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10010432356
Saved in:
2
Evaluation of customer's mall preferences in India using fuzzy AHP approach
Deb, Madhurima
- In:
Journal of advances in management research : JAMR
9
(
2012
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009574679
Saved in:
3
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in India
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
4
Significance of trust and loyalty during financial crisis: a study on customer behavior of Indian banks
Deb, Madhurima
;
Chavali, Kavita
- In:
South Asian journal of management : SAJM
17
(
2010
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10003979676
Saved in:
5
Assessing the ethnocentric tendencies of different age-cohorts in an emerging market
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Journal of Indian business research
4
(
2012
)
4
,
pp. 244-268
Persistent link: https://www.econbiz.de/10009666072
Saved in:
6
An empirical examination of customers' adoption of m-banking in India
Deb, Madhurima
;
Lomo-David, Ewuuk
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 475-494
Persistent link: https://www.econbiz.de/10010385843
Saved in:
7
Evaluation of retail service quality using analytic hierarchy process
Deb, Madhurima
;
Lomo-David, Ewuuk
- In:
International journal of retail & distribution management
42
(
2014
)
6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10010386528
Saved in:
8
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
9
Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Saved in:
10
Determinants of word of mouth intention for a World Heritage Site : the case of the Sun Temple in India
Deb, Madhurima
;
Lomo-David, Ewuukgem
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012548462
Saved in:
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