Abbasi, Amir Zaib; Ding Hooi Ting; Hlavacs, Helmut; … - In: Journal of innovation & knowledge : JIK 10 (2025) 4, pp. 1-16
This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player's imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs....