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We present an information good pricing model with persistently heterogeneous consumers and a rising marginal propensity for them to pirate. Three offsetting pricing mechanisms occur: skimming, compressing price changes, and delaying product launch. We identify a novel trade off in piracy's...
Persistent link: https://www.econbiz.de/10014158101
Globally, there are hundreds of millions of people following a vegetarian diet (which excludes meat) or a vegan diet (which excludes all animal-derived products). The authors examine an active debate on whether adoption of a vegan diet is promoted by marketing campaigns for a vegetarian diet....
Persistent link: https://www.econbiz.de/10013003557
We present an information good pricing model with persistently heterogeneous consumers and a rising marginal propensity for them to pirate. Three offsetting pricing mechanisms occur: skimming, compressing price changes, and delaying product launch. We identify a novel trade off in piracy’s...
Persistent link: https://www.econbiz.de/10014038126
This paper examines how different ethical positions view various types of animal advocacy campaigns concerning a product produced using animals. The ethical positions represent common company, society, and animal advocate viewpoints. Working in a market model with a monopolistic supplier, we...
Persistent link: https://www.econbiz.de/10014036763