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Konsumentenverhalten
Kommunikation
14,494
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11,266
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3,083
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2,658
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2,655
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2,297
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2,220
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2,152
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1,768
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1,758
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Schmitt, Bernd
11
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10
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7
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7
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7
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7
Zarantonello, Lia
7
Berger, Jonah
6
Taheri, Babak
6
Drengner, Jan
5
Jahn, Steffen
5
Packard, Grant
5
Pfajfar, Damjan
5
Bauer, Hans H.
4
Carlson, Jamie
4
Chang, Ya-Yuan
4
Cheng, Ching-Chan
4
Dellaert, Benedict G. C.
4
Harmsen- van Hout, Marjolein J. W.
4
Herings, Peter Jean-Jacques
4
Krishen, Anjala S.
4
Yoshida, Masayuki
4
Ai, Chi-Han
3
Alexandris, Kostas
3
Benkenstein, Martin
3
Brakus, J. Joško
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Bruhn, Manfred
3
Enke, Margit
3
Ermer, Beatrice
3
Feng, Wenting
3
Foroudi, Pantea
3
Gursoy, Dogan
3
Holmqvist, Jonas
3
Hwang, Jinsoo
3
Ittersum, Koert van
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Kirchgeorg, Manfred
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Ko, Yong Jae
3
LaTour, Michael S.
3
Lacey, Russell
3
Liu, Qing
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Dänemark / Erhvervs- og Byggestyrelsen
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E-St_372t Srl <Bologna>
1
Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German Institute of Development and Sustainability
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
Institut für Sozial-Ökologische Forschung
1
Katholische Akademie der Erzdiözese Freiburg
1
Universität Mannheim
1
VVB LAUFERSWEILER Verlag
1
Wuppertal Institut für Klima, Umwelt, Energie
1
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Journal of business research : JBR
34
Journal of retailing and consumer services
27
International journal of event and festival management
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
20
Journal of travel and tourism marketing
20
Tourism management : research, policies, practice
15
International journal of hospitality management
13
Journal of advertising research
13
Journal of marketing communications
13
International journal of contemporary hospitality management
12
Psychology & marketing
12
Tourism management perspectives : TMP
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of hospitality and tourism insights
9
SpringerLink / Bücher
9
International journal of business communication : IJBC ; a publication of the Association of Business Communication
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of service management
8
Customer Experience : Forum Dienstleistungsmanagement
7
European journal of marketing : EJM
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of hospitality marketing & management
7
Journal of marketing research : JMR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of vacation marketing
7
Sport management review
7
The journal of brand management : an international journal
7
Tourism and hospitality research : THR
7
European Sport management quarterly : ESMQ
6
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of sports marketing & sponsorship
6
Journal of destination marketing & management
6
Journal of marketing management : MM
6
Journal of marketing research
6
Journal of the Academy of Marketing Science
6
Marketing science
6
The service industries journal
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
1,149
EconStor
1
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1
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1
Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring
Weihe, Kerstin
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003798713
Saved in:
2
The clients of special events and specific marketing communication
Barbu, Florentina-Simona
;
Maxim, Olga-Irina
- In:
Journal of economics and business research
20
(
2014
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10010440704
Saved in:
3
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
4
Behavioral correlates of psychological involvement : a 2-year study
Sato, Mikihiro
;
Jordan, Jeremy S.
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011998401
Saved in:
5
Kathedralen und Ikonen des 21. Jahrhunderts: zur Faszination von Erlebniswelten
Opaschowski, Horst W.
- In:
Erlebnis- und Konsumwelten
,
(pp. 44-54)
.
1999
Persistent link: https://www.econbiz.de/10001442443
Saved in:
6
Erlebnis- und Konsumwelten: Steuerungsfaktoren, Akteure, Planung
Hennings, Gerd
- In:
Erlebnis- und Konsumwelten
,
(pp. 55-75)
.
1999
Persistent link: https://www.econbiz.de/10001442445
Saved in:
7
Erlebnis- und Konsumwelten: Herausforderungen für die Innenstädte
Romeiß-Stracke, Felizitas
- In:
Erlebnis- und Konsumwelten
,
(pp. 76-83)
.
1999
Persistent link: https://www.econbiz.de/10001442450
Saved in:
8
Der Handel im Spannungsfeld zwischen Erlebnis- und Umweltorientierung - Implikationen einer empirischen Studie
Bekmeier-Feuerhahn, Sigrid
;
Spieker, Heinrich
- In:
Handelsforschung
14
(
2000
),
pp. 59-80
Persistent link: https://www.econbiz.de/10001472958
Saved in:
9
Städtetourismus und Erlebniseinkauf
Steinbach, Josef
- In:
Tourismus-Journal : Zeitschrift für …
4
(
2000
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10001488280
Saved in:
10
Käuferverhaltenstypen im Spannungsfeld realer und virtueller Marktplätze
Kraigher-Krainer, Jörg
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 383-410)
.
2000
Persistent link: https://www.econbiz.de/10001495826
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