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Evidence of managerial response to the level of consumer complicity, pirate activity, and host country enforcement of counterfeit goods : an exploratory study

Chaudhry, Peggy; Peters, Jonathan; Zimmerman, Alan S.; … - In: Multinational business review 17 (2009) 4, pp. 21-44

Persistent link: https://www.econbiz.de/10003925916

Country matters : executives weigh in on the causes and counter measures of counterfeit trade

Stumpf, Stephen A.; Chaudhry, Peggy E. - In: Business horizons 53 (2010) 3, pp. 305-314

Persistent link: https://www.econbiz.de/10003981059

Piracy in cyber space : consumer complicity, pirates and enterprise enforcement

Chaudhry, Peggy E.; Chaudhry, Sohail S.; Lamkin, Melissa K. - In: Enterprise information systems 5 (2011) 2, pp. 255-271

Persistent link: https://www.econbiz.de/10009154772

Consumer complicity across emerging markets

Chaudhry, Peggy E.; Hill, Ronald Paul; Stumpf, Stephen A.; … - In: Measurement and research methods in international marketing, (pp. 223-239). 2011

Persistent link: https://www.econbiz.de/10009377901

Fake: can business stanch the flow of counterfeit products?

Stumpf, Stephen A.; Chaudhry, Peggy E.; Perretta, Leeann - In: Journal of business strategy 32 (2011) 2, pp. 4-12

Persistent link: https://www.econbiz.de/10008988942

Consumer complicity with counterfeit products

Chaudhry, Peggy E.; Stumpf, Stephen A. - In: The journal of consumer marketing 28 (2011) 2, pp. 139-151

Persistent link: https://www.econbiz.de/10009162017

Fake and pirated : do consumers care?

Chaudhry, Peggy E.; Cesareo, Ludovica - In: Journal of business strategy 38 (2017) 6, pp. 11-19

Persistent link: https://www.econbiz.de/10011757444

Resolving the jeopardies of consumer demand : revisiting demarketing concepts

Chaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto - In: Business horizons 62 (2019) 5, pp. 663-677

Persistent link: https://www.econbiz.de/10012118527

Consumer Complicity Across Emerging Markets

Chaudhry, Peggy E.; Paul Hill, Ronald; Stumpf, Stephen A.; … - In: Measurement and research methods in international marketing, (pp. 223-239). 2011

The purpose of this investigation is to examine the explanatory powers of a consumer complicity framework that uses counterfeit products and five emerging country markets (Brazil, Russia, India, and China). A web survey was administered to 1,600 consumers in Brazil, Russia, India, and China to...

Persistent link: https://www.econbiz.de/10015379543