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Konsumentenverhalten
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
32
Kundenwert
10
Marketing
10
Customer value
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Theorie
6
Theory
6
Lieferantenmanagement
5
Supplier relationship management
5
Artificial intelligence
4
Brand
4
Kundenbindungsprogramm
4
Künstliche Intelligenz
4
Loyalty program
4
Markenartikel
4
Marketing theory
4
Marketingtheorie
4
Measurement
4
Messung
4
customer experience
4
Advertising
3
Advertising effects
3
Arbeitszufriedenheit
3
CRM
3
Comparison
3
Corporate reputation
3
Corporate social responsibility
3
Customer integration
3
Customer service
3
Dienstleistungsmarketing
3
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Online availability
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Undetermined
16
Free
5
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Article
29
Book / Working Paper
3
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Article in journal
29
Aufsatz in Zeitschrift
29
Language
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English
32
Author
All
Lemon, Katherine N.
19
Sajtos, Laszlo
6
Miller, Chadwick J.
5
Verhoef, Peter C.
4
Bone, Sterling A.
3
Fombelle, Paul W.
3
Mittal, Vikas
3
Bolton, Ruth N.
2
Brannon, Daniel C.
2
Danaher, Peter J.
2
Danaher, Tracey S.
2
DeTienne, Kristen Bell
2
Doorn, Jenny van
2
Liljenquist, Katie A.
2
Mark, Tanya
2
McColl-Kennedy, Janet R.
2
Money, R. Bruce
2
Pick, Doreén
2
Salas, Jim
2
Ambler, Tim
1
Ashley, Christy
1
Baird, Aaron
1
Bhattacharya, C.
1
Bramlett, Matthew D.
1
Brannon, Daniel
1
Brodie, Roderick J.
1
Cao, Joanne T.
1
De Keyser, Arne
1
Dhar, Tirtha
1
Donthu, Naveen
1
Edell, Julie A.
1
Espinosa, Jennifer A.
1
Evanschitzky, Heiner
1
Field, Joy M.
1
Fotheringham, Darima
1
Gallo, Iñigo
1
Gilovich, Thomas
1
Giunipero, Larry C.
1
Gustafsson, Anders
1
Haghighi, Nasir
1
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Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of service research
3
Journal of marketing research : JMR
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
Business horizons
1
Health marketing quarterly
1
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service theory and practice : JSTP
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of product & brand management
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ECONIS (ZBW)
32
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1
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32
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1
A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction
Bolton, Ruth N.
;
Lemon, Katherine N.
-
1998
Persistent link: https://www.econbiz.de/10000988899
Saved in:
2
The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Bolton, Ruth N.
;
Lemon, Katherine N.
;
Bramlett, Matthew D.
- In:
MSI reports : working paper series
(
2004
)
4
,
pp. 48-71
Persistent link: https://www.econbiz.de/10002707976
Saved in:
3
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
4
Fishing for compliments and complaints : the influence of solicited customer feedback and company acknowledgment on customer attitudes and intentions
Bone, Sterling A.
;
Lemon, Katherine N.
;
Liljenquist, …
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 51-75
Persistent link: https://www.econbiz.de/10003950188
Saved in:
5
Why customers won't relate : obstacles to relationship marketing engagement
Ashley, Christy
;
Noble, Stephanie M.
;
Donthu, Naveen
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 749-756
Persistent link: https://www.econbiz.de/10009151695
Saved in:
6
Minimum required payment and supplemental information disclosure effects on consumer debt repayment decisions
Navarro-Martinez, Daniel
;
Salisbury, Linda Court
; …
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 60-77
Persistent link: https://www.econbiz.de/10009389978
Saved in:
7
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
8
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
9
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
10
Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer decision making
Hanna, Richard
;
Lemon, Katherine N.
;
Smith, Gerald E.
- In:
Business horizons
62
(
2019
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10011995689
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